Category: Marketing

065: Eben Interviews Dean Jackson – A Marketing Sharp Shooter

Posted by

Eben refers to Dean as a “marketing philosopher” that thinks about marketing from a high altitude. On one side, Dean is very theoretical, and on the other side he is clear, insightful, and creates direction and strategy for business owners and marketers. Eben and Dean dig deep into how you should be THINKING about your… Read more »

062: Relationship Based Marketing

Posted by

In this episode you’re going to learn how giving away your best ideas can attract high quality prospects and build strong relationships with your new and current customers… Eben shares: Why “Free” is one of the most powerful words in marketing A powerful technique that will get you and your product in front of high… Read more »

055: Entrepreneurial Marketing

Posted by

What is marketing anyway? Is it advertising? Direct mail? The Internet? Marketing essentially is the way you communicate your product to your customer. It’s about promising to fulfill the selfish need of the customer, and then building a reputation that can make good on that promise… In this episode we’ll dive into approaching marketing in… Read more »